What's your business worth — and what's holding that number down?
Most owners find out at the worst possible time: during a sale. The Exit Valor assessment shows you now — a defensible valuation, the specific factors discounting it, and time to fix them before a buyer names your price for you.
The value gap
The gap you can't see is the one that costs you most
There are two numbers for every business: what it's worth today, and what it could be worth if it were genuinely ready to sell. The distance between them is the value gap.
For most owners, that gap is six or seven figures.
That gap isn't about working harder. It's about the things a buyer and their lender scrutinize: how much the business depends on you, whether the financials survive diligence, how concentrated the customers are. Each one quietly discounts the price.
The assessment puts a number on the gap and shows you exactly what's driving it, so closing it becomes a plan, not a guess.
What buyers look at
The seven things that decide your price
Owner Dependency
Could You Disappear for 90 Days?
If the answer is no, a buyer isn't purchasing a business. They're purchasing you — and pricing in the risk that you leave. Buyers and lenders treat owner-dependency as the single biggest risk. It typically costs 10–25% of value.
Financial Quality
Books That Don't Survive Diligence
Cash-based books signal risk. Sophisticated buyers want 24–36 months of accrual-based clarity. You may be speaking the wrong language and not know it.
Customer Concentration
One Phone Call From Trouble
If your top five clients are more than 25% of revenue, you carry concentration risk, and it limits your options whether you sell, borrow, or pass it on.
Revenue Quality
Revenue You Can't Bank On
Buyers pay more for revenue that recurs. One-time, project-based, or unpredictable income earns a lower multiple than contracted, repeatable revenue.
Growth & Market
Forecasts Aren't Proof
Buyers underwrite demonstrated, repeatable growth, not projections. Without a clear engine for new business, your forecast is just hope, and it's discounted accordingly.
Team & Management
The Bench Behind You
Is there a layer of management that stays after you leave? Without one, deal terms turn punitive: long earnouts and held-back proceeds.
Systems & Documentation
A Business That Lives in Your Head
Undocumented processes, tribal knowledge, systems that only work because you're there to run them. If your business can't be handed over, it can't command a full price — buyers pay for what transfers, not what walks out the door with you.
The differentiator
I read your business the way a buyer's lender will
Most advice about selling a business comes from people who have never had to finance one. My background is in commercial credit and underwriting: the discipline of deciding whether a business is worth lending against, and on what terms.
That's the same lens a buyer's bank will use on your business at the closing table. Seeing your company through it now means we find the issues that actually move price and financing. Not a generic checklist, but the specific things that decide whether your deal closes and at what multiple.
The offer
See your business the way a buyer will — in one sitting
An independent view of how buyers would assess your business: value, risk, and decision-ready insight.
Free online calculators give you a number. They can't tell you why it's low — or what it would take to raise it.
Most advisors either want to sell you something or buy your business. I do neither. I show you the factors that drive value, and risk, so you can make better decisions, whatever path you choose.
Begin Value SimulationThe no-pitch promise
If the diagnostic doesn't identify meaningful Value at Risk, I won't pitch you anything. I only engage where the opportunity to improve is clear, and the decision to act is yours.
Independent view
I act as an independent value advisor, not a broker, not a lender, and not a buyer.
- No bias towards selling
- No lender requirements
- Just clarity on your number
The process
How it works
The Value Simulation
Answer focused questions about your business: revenue, customers, operations, and ownership structure. Takes about 10 minutes. No fluff.
Your Value at Risk Report
A clear analysis: how buyers would assess your business, where the risks are, and where value is being left on the table.
The Strategy Conversation
Walk through the results with me, live. Not an automated report. Discuss your options: preparing for a sale, strengthening the business, or planning a future transition.
What's your long-term plan for the business?
All paths are valid. This just helps me frame the analysis correctly.
The track record
Proof, not promises
“We weren't planning to sell. We just wanted to understand our options. Anil showed us value we were leaving on the table. We fixed it. Now we have choices.”
Audience fit
This is probably for you if
You've built a real business, not a side project
You're the bottleneck and you know it
You want to know what your business is actually worth, and why
You'd rather see it clearly than hear what you want
Who this is not for
“If you're just looking for a quick number, use a free calculator. If you're not ready to look honestly at your business, we'll waste each other's time.”
This is for owners who want clarity, not comfort.
FAQ
Fair questions
No. I'm an independent value advisor, not a broker, not a lender, and not a buyer. If you decide to sell, I can help you vet transaction advisors, but I don't represent either side. My job is to help you see your business clearly before making any major decision.
What you get
What the assessment gives you
- A live working session with me — every finding explained, every question answered.
- A defensible valuation range for your business: today, and sale-ready.
- A sellability score across the seven dimensions buyers price on.
- A ranked list of what's discounting your price, in plain language.
- A roadmap showing what it would take to close the gap.
Get your number before a buyer gives you theirs
The assessment is the clearest first step toward a business that's worth more and easier to sell. No obligation, no sales pitch. Just a real picture of where you stand.
Clarity, not comfort. Independent, and no pressure.