What's your business really worth, and what's holding the price down?
Most owners find out the hard way, during a sale. Exit Valor's assessment shows you now: a clear valuation, and the specific things discounting your price, while there's still time to fix them and add to the number.
The value gap
The gap you can't see is the one that costs you most
There are two numbers for every business: what it's worth today, and what it could be worth if it were genuinely ready to sell. The distance between them is the value gap, and it's usually six or seven figures.
That gap isn't about working harder. It's about the things a buyer and their lender scrutinize: how much the business depends on you, whether the financials survive diligence, how concentrated the customers are. Each one quietly discounts the price.
The assessment puts a number on the gap and shows you exactly what's driving it, so closing it becomes a plan, not a guess.
What buyers look at
The seven things that decide your price
Owner Dependency
The Owner Bottleneck
If you stepped away for 90 days, would the business keep running? Buyers and lenders treat owner-dependency as the single biggest risk. It typically costs 10–25% of value.
Financial Quality
Financial Language Barrier
Cash-based books signal risk. Sophisticated buyers want 24–36 months of accrual-based clarity. You may be speaking the wrong language and not know it.
Customer Concentration
Customer Concentration Drag
If your top five clients are more than 25% of revenue, you carry concentration risk, and it limits your options whether you sell, borrow, or pass it on.
Revenue Quality
Revenue You Can't Bank On
Buyers pay more for revenue that recurs. One-time, project-based, or unpredictable income earns a lower multiple than contracted, repeatable revenue.
Growth & Market
Growth a Buyer Can Believe
Buyers underwrite demonstrated, repeatable growth, not projections. Without a clear engine for new business, your forecast is just hope, and it's discounted accordingly.
Team & Management
The Bench Behind You
Is there a layer of management that stays after you leave? Without one, deal terms turn punitive: long earnouts and held-back proceeds.
Systems & Documentation
Gut-Feel Math
You're guessing your value, and your processes live in people's heads. Generic calculators don't show what buyers actually see, and undocumented businesses don't transfer cleanly. That gap is your Value at Risk.
The differentiator
I read your business the way a buyer's lender will
Most advice about selling a business comes from people who have never had to finance one. My background is in commercial credit and underwriting: the discipline of deciding whether a business is worth lending against, and on what terms.
That's the same lens a buyer's bank will use on your business at the closing table. Seeing your company through it now means we find the issues that actually move price and financing. Not a generic checklist, but the specific things that decide whether your deal closes and at what multiple.
The offer
We'd run the Value Simulation for you
An independent view of how buyers would assess your business: value, risk, and decision-ready insight.
Most advisors either want to sell you something or buy your business. We do neither. We show you the factors that drive value, and risk, so you can make better decisions, whatever path you choose.
Begin Value SimulationOur protocol
If our diagnostic doesn't identify meaningful Value at Risk, we won't pitch you our services. We only engage where the opportunity to improve is clear, and the decision to act is yours.
Independent view
We act as an independent value advisor, not a broker, not a lender, and not a buyer.
- No bias towards selling
- No lender requirements
- Just clarity on your number
The process
How it works
The Value Simulation
Answer focused questions about your business: revenue, customers, operations, and ownership structure. Takes about 10 minutes. No fluff.
Your Value at Risk Report
A clear analysis: how buyers would assess your business, where the risks are, and where value is being left on the table.
The Strategy Conversation
Walk through the results with Anil. Discuss your options: preparing for a sale, strengthening the business, or planning a future transition.
What's your long-term plan for the business?
All paths are valid. This just helps us frame the analysis correctly.
The track record
The math
“We weren't planning to sell. We just wanted to understand our options. Anil showed us value we were leaving on the table. We fixed it. Now we have choices.”
Audience fit
This is probably for you if
You've built a real business, not a side project
You're the bottleneck and you know it
You want to know what your business is actually worth, and why
You'd rather see it clearly than hear what you want
Who this is not for
“If you're just looking for a quick number, use a free calculator. If you're not ready to look honestly at your business, we'll both waste our time.”
This is for owners who want clarity, not comfort.
FAQ
Fair questions
No. We're an independent value advisor, not a broker, not a lender, and not a buyer. If you decide to sell, we can help you vet transaction advisors, but we don't represent either side. Our job is to help you see your business clearly before making any major decision.
What you get
What the assessment gives you
- A defensible valuation range for your business: today, and sale-ready.
- A sellability score across the seven dimensions buyers price on.
- A ranked list of what's discounting your price, in plain language.
- A roadmap showing what it would take to close the gap.
- A live walkthrough with me, not an automated report.
Find out where you stand
The assessment is the clearest first step toward a business that's worth more and easier to sell. No obligation, no sales pitch. Just a real picture of where you stand.
Independent. No pressure. Just clarity.